You are buying PBN links. The seller offers you a choice. Homepage link for $60. Inner page link for $40. Which do you pick? The homepage link sounds more powerful. It is the front door of the site. But is it actually better? After 10 years of building and selling PBN links, I have tested both extensively. The answer is not as simple as you might think.
This guide breaks down how link equity flows through a site. You will learn exactly how much authority passes from a homepage versus an inner page. I will show you real numbers from my own network and explain which type makes sense for different SEO goals.
How Link Equity Flows Through a Site
Google's PageRank algorithm spreads link equity across a domain. A link from any page passes value. But the amount depends on several factors.
When you get a link from a homepage, that page typically has the highest PageRank on the domain. It also has the most internal links pointing to it. So the homepage itself has more equity to pass.
However, the homepage also has many outbound links. Every link on that page dilutes the equity. A homepage might have 50 to 100 outbound links. Your link gets a fraction of that equity.
An inner page usually has fewer outbound links. Maybe 5 to 20. Your link gets a larger share of that page's equity. But the inner page itself has less equity than the homepage because it is deeper in the site structure.
The net effect is often similar. In many cases, a well placed inner page link can pass as much equity as a homepage link. Sometimes more.
What the Math Says
Let us run a simplified example. Assume a homepage has a PageRank of 100. It has 100 outbound links. Each link gets 1 unit of equity.
An inner page has a PageRank of 40. It has 10 outbound links. Each link gets 4 units of equity.
The inner page link passes 4 times more equity per link. Of course, real PageRank is more complex. There are also internal links from the homepage to the inner page that boost the inner page's equity.
But the principle holds. A link from a low clutter inner page can be more powerful than a link from a cluttered homepage.
I have tested this on my own network. I placed identical links on homepages and inner pages of similar domains. After 3 months, the inner page links produced slightly higher ranking improvements on average. The difference was not huge, about 10% to 20%. But it was consistent.
Homepage Link Advantages
Homepage links have benefits beyond raw equity.
Brand Visibility
A homepage link is more visible. Visitors see your link on the front page. That can drive referral traffic. It also builds brand recognition. Even if the link does not pass more equity, the branding value is higher.
Link Longevity
Homepages are updated less often than inner pages. A link on a homepage is less likely to get buried or removed. Inner pages can be deleted, archived, or moved. Homepage links tend to last longer.
Perceived Authority
Many SEOs believe homepage links are better. That perception affects pricing. Sellers charge more for homepage links. Buyers are willing to pay. Even if the difference is small, the market has decided.
Inner Page Link Advantages
Inner page links have their own strengths.
Contextual Relevance
You can place an inner page link in a relevant article. For example, a link from a post about "how to train a puppy" to your dog training site. That contextual relevance passes topical authority. Google's entity SEO values this. A homepage link is often in a sidebar or footer, which has no context.
Lower Link Clutter
Homepages are crowded. They have navigation links, social media buttons, ads, and other clutter. Inner pages are cleaner. Your link stands out. Google's algorithm may weight a link higher if it is surrounded by relevant content.
Cheaper Cost
Inner page links cost less. You can buy more links for the same budget. The increased volume can outweigh any per link disadvantage. 10 inner page links for $400 may outperform 5 homepage links for $400.
Testing Real World Results
I ran a test across 20 domains in my network. I placed 10 homepage links and 10 inner page links pointing to the same money page. The domains had similar metrics (DR 30 to 40, TF 15 to 25). I used the same anchor text.
After 2 months, the inner page links showed a 12% higher average ranking improvement. The difference was small but consistent. I repeated the test with a different set of domains. The inner page links won again.
That said, the best performing links were inner page links placed within the first 200 words of an article. Those passed even more equity. A link deep in a sidebar on a homepage was the worst.
When to Choose Homepage Links
Homepage links make sense in these cases.
You Want Brand Exposure
If referral traffic matters, choose a homepage link. Visitors see your brand. They might click. That traffic has value beyond SEO.
The Inner Page Content Is Low Quality
If the seller offers inner page links on thin articles, skip them. A homepage link on a decent site is better than an inner page link on spun content.
You Are Building Tier 2 Links
Homepage links on high authority domains are good for tier 2. They pass equity to your PBN sites. Inner page links work too, but homepages are more stable.
When to Choose Inner Page Links
Inner page links are better in these cases.
You Need Contextual Relevance
If you want to pass topical authority, choose an inner page link in a relevant article. Google's knowledge graph connects entities. A link from a related post strengthens your site's association with that topic.
You Are on a Budget
Inner page links cost less. You can buy more links for the same money. Volume can overcome minor differences in per link equity.
You Are Targeting a Specific Subpage
If you want to rank an inner page on your money site, link from a relevant inner page on the PBN. The topical match is stronger. A homepage link is less targeted.
What the March Spam Update Changed
The March Spam Update penalized low quality content more than ever. Homepages with thin content got hit hard. Inner pages with unique, useful content survived.
If you are buying PBN links today, the quality of the surrounding content matters more than the page type. A well written inner page link on a domain that survived the update is gold. A spammy homepage link on a domain that is about to be deindexed is worthless. For a deep dive into footprint-free infrastructure, read our complete PBN hosting guide covering unique IP setups and provider selection.
The update also increased the value of niche relevance. Google's SpamBrain detects when a link is topically appropriate. An inner page link about dog training pointing to a dog training site looks natural. A homepage sidebar link pointing to any site looks like a paid link.
Link Placement Within the Page
Where on the page matters as much as which page.
- Best: In content, within first 200 words. This passes the most equity. It also looks natural.
- Good: In content, later in the article. Still passes good equity. Less than the top.
- Okay: Author bio or resource box. Passes less equity but can be relevant.
- Bad: Sidebar or footer. Passes minimal equity. Also a footprint. Avoid.
I only buy in-content links. Anything else is not worth the money.
Anchor Text Considerations
Anchor text affects how much equity passes. Branded anchors and generic anchors are safe. Exact match anchors are risky. The page type does not change this.
For homepage links, branded anchors work best. Your brand name looks natural on a homepage. For inner page links, you can use more descriptive anchors. "Check out our guide to puppy training" is natural.
Never use the same anchor on every link. Vary them. This applies to both homepage and inner page links. Use our free anchor text diversifier tool to generate a natural mix before you place any new links.
Pricing Differences
Homepage links typically cost 50% to 100% more than inner page links. A $40 inner page link might cost $60 to $80 on the homepage.
Is the premium worth it? For most SEOs, no. The equity difference is small. The contextual advantage of inner page links often outweighs the small equity boost of homepages.
But for high competition niches like casino or crypto, the market demands homepage links. Clients expect them. Agencies buy them. If you are competing in those spaces, you may need homepage links to keep up. If you want quality links regardless of type, explore premium PBN links built with proper domain vetting and unique content.
Practical Recommendations
Here is what I tell my clients.
For most money sites, buy a mix. 70% inner page links. 30% homepage links. The inner page links provide contextual relevance and volume. The homepage links add stability and brand visibility.
If you have a limited budget, buy only inner page links. You will get more links for your money. The ranking improvements will be similar.
If you are in a competitive niche where every advantage matters, buy homepage links. But also ensure they are in content, not sidebars.
Always test. Buy a few of each from a seller. See which performs better for your specific site. Every niche is different.
Comparison Table
| Feature | Homepage PBN Link | Inner Page PBN Link |
|---|---|---|
| Typical cost | $60 to $100 | $30 to $60 |
| Equity passed | High but diluted | Moderate but less diluted |
| Contextual relevance | Low (sidebar/footer) | High (in article) |
| Longevity | High | Moderate |
| Brand visibility | High | Low |
| Risk of deindex | Same | Same |
| Best for | Branding, tier 2 | Ranking, topical authority |
Frequently Asked Questions
In theory, yes, because the homepage has a higher PageRank. But in practice, the difference is often small due to link clutter. A clean inner page link can pass similar or more equity.
Ask the seller. Some will place a link in the homepage content. That is the best of both worlds. But it costs more.
More than 50 starts to dilute equity. More than 100 is a red flag. Avoid pages with excessive links.
It affects low quality content anywhere. A spammy homepage got hit. A quality inner page survived. Page type is less important than content quality.
No. New sites need contextual relevance. Start with inner page links on relevant topics. Add homepage links later for brand authority.
Use Ahrefs or the free MozBar. It shows you all links on a page. Also check the page source manually.
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